TV Media Planner
Build Optimized Reach Plans for TV
A web-based media analytics platform that empowers media planning teams to build executable, optimized TV plans on top of Respondent Level Data (RLD).
TV Media Planner
Build Optimized Reach Plans for TV
A web-based media analytics platform that empowers media planning teams to build executable, optimized TV plans on top of Respondent Level Data (RLD).
TV Media Planner
Build Optimized Reach Plans for TV
A web-based media analytics platform that empowers media planning teams to build executable, optimized TV plans on top of Respondent Level Data (RLD).
Why Media Teams Get Stuck
Long Planning Cycles
Suboptimal Plans
Effort Intensive Planning
Heavy Dependency on YUMI
Suboptimal utilization of RLD
Slow Trend Response
No Cross Period Comparison
Limited Audience Segmentation
What Sets Venxr Apart?
Plan Beyond Standard Cohorts
Create plans to reach out to households with size more than 4; households with Mother-daughter duo
Make optimal inventory buys
Build out plans that optimize on your brand KPIs and give your media buying teams the power to negotiate.
Rapid Simulation & Scheduling
Unlike YUMI, run multiple simulations in minutes, get spot optimized output for scheduling.
Plan Beyond Standard Cohorts
Create plans to reach out to households with size more than 4; households with Mother-daughter duo
Make optimal inventory buys
Build out plans that optimize on your brand KPIs and give your media buying teams the power to negotiate.
Rapid Simulation & Scheduling
Unlike YUMI, run multiple simulations in minutes, get spot optimized output for scheduling.
Built for Every Use Case
Cross Genre Planning
Quickly assess the cost and reach impact how 1 genre or channel stacks on another for your cohort
Recommendations for incremental reach
Unable to build a 50% reach at 3+? Forward looking recommendations will help you
Strategy based planning
Burst, Launch, Sustenance, etc - choose your planning strategy to create plans
Shorter Planning cycles
Optimal Buys
Shorter Planning cycles
Cross Genre Planning
Recommendations for incremental reach
Strategy based planning
Projects We Built
Scalable projects built to eliminate inefficiency and drive measurable growth.
10–20% better media allocation efficiency
Protect market share from competitors
Increase returns from TV advertising
Identify high impact growth areasProjects We Built
Scalable projects built to eliminate inefficiency and drive measurable growth.
10–20% better media allocation efficiencyProtect market share from competitorsIncrease returns from TV advertisingIdentify high impact growth areasProjects We Built
Scalable projects built to eliminate inefficiency and drive measurable growth.
10–20% better media allocation efficiencyProtect market share from competitorsIncrease returns from TV advertisingIdentify high impact growth areasProjects We Built
Scalable projects built to eliminate inefficiency and drive measurable growth.
What our Clients Say
I highly recommend Ven Technologies for their outstanding product delivery, service quality and top-tier resources. Their partnership has been instrumental in our success.
Nitish Kumar
Sr. Vice President at BARC India
I highly recommend Ven Technologies for their outstanding product delivery, service quality and top-tier resources. Their partnership has been instrumental in our success.
Nitish Kumar
Sr. Vice President at BARC India
I highly recommend Ven Technologies for their outstanding product delivery, service quality and top-tier resources. Their partnership has been instrumental in our success.
Nitish Kumar
Sr. Vice President at BARC India
Frequently Asked Questions
Find answers to the most common questions about using Venxr.
What is RLD?
RLD is Respondent Level Data released by BARC India. It is the TV monitoring panel data giving you viewership details at each member id
Who should use RLD?
How does RLD support TV media planning?
How do media agencies use audience analytics for TV media planning?
What is time band analysis in TV audience measurement?
Frequently Asked Questions
Find answers to the most common questions about using Venxr.
What is RLD?
RLD is Respondent Level Data released by BARC India. It is the TV monitoring panel data giving you viewership details at each member id
Who should use RLD?
How does RLD support TV media planning?
How do media agencies use audience analytics for TV media planning?
What is time band analysis in TV audience measurement?
Frequently Asked Questions
Find answers to the most common questions about using Venxr.
What is RLD?
RLD is Respondent Level Data released by BARC India. It is the TV monitoring panel data giving you viewership details at each member id
Who should use RLD?
How does RLD support TV media planning?
How do media agencies use audience analytics for TV media planning?
What is time band analysis in TV audience measurement?